CEE leverages an array of cross-cutting initiatives to enhance climate science literacy and help individuals, communities, and businesses make informed decisions so they can increase their resilience to climate-related events, including extreme heat and precipitation.
Scientific and education experts have defined climate literacy as “the matrix of knowledge people need to understand enough about Earth’s climate system to address climate-related issues,” and it is fundamental to Climate.gov and other projects and initiatives of the CEE Division.
A climate-literate person understands how climate affects their life and livelihood, and how humans influence the climate system. A climate-literate person knows where and how to find and use climate data and information to manage climate-related risks and opportunities they face, and they know how to distinguish credible from non-credible sources of information.
The CEE team takes a four-point strategic approach:
- We host and participate in dialogs and workshops to build better relationships with our publics, and to help them find and use data and information in climate-related decisions;
- We manage and maintain the NOAA Climate.gov and U.S. Climate Resilience Toolkit websites (in partnerships across and beyond NOAA) to provide easy, online access to climate data, information, and educational products tailored for different segments of the public;
- We partner with other agencies, organizations, institutions, and businesses who are trusted sources of climate information and who have mutual interests in serving our priority publics; and
- We conduct in-reach and engagement initiatives within NOAA and among our partners to boost our collective capacity for effective and efficient communication, education, and engagement.
As weather and climate disasters become more frequent, public demand for climate science and decision support is on the rise. Approximately 80% of decision makers say they seek data-driven answers to key questions for asset management.
The strength of public interest in NOAA Climate.gov is consistent. Public visits to NOAA Climate.gov have enjoyed 49% annual average growth since 2010. Subscribership to “This Week on Climate.gov,” our weekly e-newsletter, has grown 30% since August 2019. Social media engagement has climbed steadily on Facebook, Instagram, and Twitter. On the three platforms combined, NOAA Climate.gov has nearly 350,000 followers. Moreover, our team replies to an increasing volume of email requests for help in finding and using NOAA climate data; these requests have seen annual average growth of 50% since 2016.