Assessing the Impact of Science Communication: Strategies and Online Tools

  • 19 June 2013
  • Number of views: 5089

David Herring, AAAS Fellow and Director of Communication and Education at the NOAA Climate Program Office, wrote a guest article for the inaugural issue of the webLyzard Newsletter on strategies and online tools for conveying science. 

People's health, security and economic well-being are closely linked to weather and climate. Policy leaders, businesses, resource managers, and citizens are increasingly asking for information to help them address climate-related risks and opportunities in their lives and livelihoods. The article discusses how the NOAA Climate Program Office is addressing this requirement with a three-pronged strategy that includes:

  • Publishing data and information via the NOAA Portal, which is designed to reach large numbers of people across four public segments: policy leaders and decision makers, scientists and data users, educators, and the climate-interested public.
  • Directly engaging with small numbers of target groups in interactive events designed to build relationships and to foster deeper, richer exchanges of information.
  • Encouraging partners and news media to syndicate, host, and republish NOAA content in their websites and broadcasts.

Read the full article... 





Americans’ health, security and economic wellbeing are tied to climate and weather. Every day, we see communities grappling with environmental challenges due to unusual or extreme events related to climate and weather. In 2011, the United States experienced a record high number (14) of climate- and weather-related disasters where overall costs reached or exceeded $1 billion. Combined, these events claimed 670 lives, caused more than 6,000 injuries, and cost $55 billion in damages. Businesses, policy leaders, resource managers and citizens are increasingly asking for information to help them address such challenges.


Climate Program Office
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